Women Who Can | Elleni Pearce | Karen Millen

Elleni Pearce Founder of Lenzo: Realise Your vision

Elleni Pearce, founder and director of Lenzo, Australia’s biggest party marketplace, talks to us about proud moments, believing in yourself, and why you should always dress well (even when you’ve woken up on the wrong side of bed).

It was love for events and a passion for details that inspired Elleni to start her online event business, Lenzo. After a decade of working in advertising, she created a business plan while on maternity leave with her first daughter. After having her second daughter, she was determined to bring Lenzo to life.

After long nights on the laptop learning about a new industry, Elleni launched Lenzo in 2014 from her kitchen bench. Four years later, Lenzo is the first and only online centralised destination for event inspiration, hire and trade, giving users easy access to party suppliers across the country.

An example in how believing in yourself and putting passion into your goals is the key to success, Elleni tells us about the importance of realising your vision.

Elleni’s five tips for realising your vision:

  • Trust your instinct.
  • Work hard.
  • Be prepared to fail.
  • Celebrate the wins.
  • Say ‘yes’.

Get to know Elleni

Who is your Woman Who Can?

Turia Pitt. She’s an unbelievable source of inspiration.

I could not have succeeded without...

Belief in myself and my vision. I knew there would be challenges along the way, but I could always see the bigger picture.

What advice would you give your younger self?

Don’t be so hard on yourself. There’s so much pressure on women to succeed in every element of their lives: family, friends, career and travel. Over time you realise it’s impossible to do everything.

What’s the bravest thing you’ve ever done?

Start my business from nothing. It was scary, but exhilarating.

My proudest work moment...

My first sale at Lenzo.

I am happiest when...

When I’m with my family and friends.

What song makes you feel like you could take on the world?

‘Shake It Off’ by Taylor Swift, especially on a Friday with a glass of wine after a busy week.

Success is...


My secret skill is...

I don’t have secrets. I tell everyone everything!

I admire in myself the ability to...

I’m positive and don’t take myself too seriously.

If I had a mathematical workwear style formula, it would read:

Statement piece + basic piece. Balance is key. Always get dressed like you've woken up on the right side of the bed, even if you haven’t.

What does style mean to me?

Style is a reflection of your personality.

What do you love about Karen Millen?

I feel confident and strong when I’m wearing Karen Millen. The cuts are flattering and I love that the pieces live beyond a season and easily take me from the office to dinner (just what I need during a busy week).